Privacy Policy

WHO WE ARE

“Dr. Martens” is a trading division of Airwair International Limited which is the legal entity responsible (Data Controller) for the processing of your personal information on our website and if you transact with Dr. Martens in store.

Airwair International Limited’s registered office is Cobbs Lane, Wollaston, Northamptonshire, United Kingdom, NN29 7SW. Registered Number 3009359.

This notice describes our practices when using personal information of:

• our website users and online customers;
• our in-store customers at Dr. Martens stores; and
• other individuals, including the employees of our business customers and suppliers (“business contacts”).

This notice will apply whether you have provided the information directly to us or we have obtained it from a different source, such as a third party.

We respect your privacy and we value the trust you have placed in us by sharing your information. This notice sets out the way we use your information:

• what we collect;
• how we collect it;
• how we use it;
• why we use it;
• who we share it with; and
• the rights to which you are entitled.

If you have any questions or anything in this notice is unclear, please get in touch with our Data Protection Officer at the following email address: [email protected]

DATA COLLECTION AND USAGE

We will collect and use your personal information for the purposes set out in more detail in this section.

As a general rule we do not process any special categories of personal information about you. In any case we will only collect and process your special categories of information where we have obtained your prior explicit consent.

When you make a purchase on our website: Your contact details including: your name, address, email address, phone number; Information about the product / service purchased; Your payment details; and Your name and email address if you buy an e-gift card.
Purpose	Legal basis	For how long
We use this information to: Provide our products and services; Manage, develop and administer our services; Process your order; Take payment from you or give you a refund; On-board you as a customer; Provide an electronic copy of your order and/or receipt; Send your e-gift card to your email address so you can use it to purchase products on our website.	We process your personal information in order to perform our contract with you (Article 6(1)(b) GDPR).	We delete your information when it is no longer necessary to retain for the specified purposes which is normally two years after your last order. We do store some types of information for longer if we are obliged by law to do so, e.g., to comply with bookkeeping obligations.
Help us ensure that our customers are genuine and to prevent fraud; Ask for feedback on your recent purchase(s), via a third party.	We process your information because of our legitimate interest in providing, administrating and securing our services to you (Article 6(1)(f) GDPR).
Send newsletters, personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent);	If you have given your consent, we process your information in order to provide you with marketing content (Article 6(1)(a) GDPR).

When you visit or make a purchase in one of our stores: Video footage from CCTV surveillance in our stores; Contact details, if necessary, to complete your order or to deliver the service that you require; Information about the product / service purchased; Your payment details; Your name and contact details if you buy a gift card; Your email address if you choose to receive your receipt via email; and Your photograph, name and email address if you choose to interact with a digital photo wall.
Purpose	Legal basis	For how long
We use this information to: Provide our products and services; Manage, develop and administer our services; Process your order; Take payment from you or give you a refund; On-board you as a customer; Register your gift card so you can use it in any of our stores; and	We process your personal information in order to perform our contract with you (Article 6(1)(b) GDPR).	We delete your information when it is no longer necessary to retain for the specified purposes which is normally two years after your last order. We do store some types of information for longer if we are obliged by law to do so, e.g., to comply with bookkeeping obligations. CCTV images are typically retained for no longer than 30 days unless it is necessary to retain the footage for longer to investigate a security incident or for health and safety reasons. Where we have a digital photo wall in store, your photo is stored with us and our third party service provider for 13 months, in case you might want to access it again during this period of time.
Prevent crime and for security reasons (CCTV); Help us ensure that our customers are genuine and to prevent fraud; Ask for feedback on your recent purchase(s), via a third party;	We process your information because of our legitimate interest in providing, administrating and securing our services to you (Article 6(1)(f) GDPR).
Send personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent); Provide an electronic copy of your order and/or receipt; Print your photo or provide a digital copy to you by email.	If you have given your consent, we process your information in order to provide you with marketing content and to display your photo on our in-store digital photo wall (Article 6(1)(a) GDPR).

When you register an account with us: : Your contact details including: your name, address, email address; Password; Information about your order history.
Purpose	Legal basis	For how long
We use this information: To provide our services; To manage and administer our systems; To identify your preferences; To communicate with you regarding your account and our services; and	We process your personal information in order to perform our contract with you (Article 6(1)(b) GDPR).	We delete your information when it is no longer necessary to retain for the specified purposes or when you close your account with us.
For marketing purposes (newsletters and offers will only be sent to you if you have given your consent).	If you have given your consent, we process your information in order to provide you with marketing content (Article 6(1)(a) GDPR).

When you communicate with us whether in person, through our website or via email, over the phone or via any other medium: Your contact details (this may include your social media account name if that is the way you communicate with us); The details of your communications with us (including when you sent it, when we received it and where you sent it from (such as our website, via email, through social media); Recordings of any telephone conversations with you; and The details of our messages to you.
Purpose	Legal basis	For how long
We use this information to: Answer any issues or concerns; Monitor customer communications for quality and training purposes; Develop new services based on the information you provide; Improve our services based on the information and feedback you provide; and Personalize our service to you to take account of the information and feedback you have provided.	We process your information because of our legitimate interest in answering your inquiry (Article 6(1)(f) GDPR).	We delete your information when it is no longer necessary to retain for the specified purposes. We do store some types of information for longer if we are obliged by law to do so, e.g. to comply with bookkeeping obligations.

When you sign up to one or more of our services such as newsletters, exclusive offers, surveys, competitions and notification of restocking: Your email address Your mobile number Information about your newsletter and marketing preferences Information about your experience with us or our products
Purpose	Legal basis	For how long
We use this information to: Inform you when sizes are back in stock; Send newsletters, personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent); Carry out competitions and contests that you participate in and to contact winners; and	If you have given your consent, we process your information in order to provide you with marketing content (Article 6(1)(a) GDPR).	We delete your information when it is no longer necessary to retain for the specified purposes or when you unsubscribe from our newsletter.
Anonymously analyse survey responses improving the use and satisfaction of our website, services and products.	We process your information because of our legitimate interest in providing you information about restocking of sizes (Article 6(1)(f) GDPR)

If you are an employee at a business contact/supplier: Your name and title, contact details, company name, business title, email address; Where the business contacts have online accounts, log-in and similar credentials and information about use of these services; Communications with our business contacts.
Purpose	Legal basis	For how long
We use this information to: Facilitate the smooth running of the business through communications with corporate customers and suppliers, for example, to communicate about the goods and services we receive from suppliers; Enable business contacts to access their online accounts;	We process your personal information in order to perform our contract with you (Article 6(1)(b) GDPR).	We delete your information when it is no longer necessary to retain for the specified purposes or when you withdraw your consent. We do store some types of information for longer if we are obliged by law to do so, e.g. to comply with bookkeeping obligations.
Send marketing communications to business contacts regarding our services and products which may be of interest to our corporate customers and to promote our business and brand;	If your consent is given, we process your information in order to provide our marketing content (Article 6(1)(a) GDPR).
Invite our business contacts to events and exhibitions; Carry out internal analysis and research to help us improve our services; Build relationships with other organisations.	We process your information because of our legitimate interest in developing and maintaining relationships with vendors, partners and other companies and dealing with individuals who work for them (Article 6(1)(f) GDPR).

When you accept the use of cookies on our website: Your IP-address Device information such as operating system, unique device identifiers, the mobile network system; Hardware and browser settings; Date and time of requests; The requests you make; The pages you visit and search engine terms you use; and Information about how you use our website.
Purpose	Legal basis	For how long
We use cookies in order to give you a better experience when you visit the website, and in order to provide our services to you in a more efficient way, e.g., to ensure an easy checkout process. For more information about cookies, the types of cookies we use and how we use them please see our Cookie Policy.	Other than the use of cookies which are strictly necessary for the operation of our Website, we rely on your consent to process your information in order to provide additional website functionality, carry out website analytics and to provide retargeting content (Article 6(1)(a) GDPR).	We delete the specific cookies as specified in our Cookie Policy.

WHERE WE COLLECT INFORMATION FROM

The majority of personal information we process is collected directly from you for the purposes outlined in the previous section of this notice. However, sometimes we also collect information from other sources including payment processing companies; your bank; other entities in our group; data brokers; and other members of a loyalty scheme. We do this in order to:

• provide our services;
• manage and administer our systems;
• take payment from you or give you a refund;
• help us ensure that our customers are genuine and to prevent fraud;
• personalize our service to you by complementing your behaviors and preferences;
• perform statistical analysis and research into our customers so that we can better understand our customers and allow us to develop and improve our services to meet the needs and preferences of our customers; and
• combine this information with other types of information mentioned above to create holistic profiles of our customers which allows us to make our services more personal and tailored to each customer’s preferences and habits.

Sometimes we incidentally collect information from public sources such as the media and social media platforms in order to maintain market awareness and build social media branding.

INFORMATION WE SHARE

In certain situations, we share your personal data with partners, contractors and other third parties:

• Our Group – We share information about you with other members of our group of companies so we can provide the best service across our group. Any sharing of information within our Group is covered by our Intra-Group Agreement.
• Suppliers and Service Providers – We share information with certain contractors, suppliers or service providers. They may process your personal data for us, for example, if we use a marketing agency. Other recipients / service providers include advertising agencies, IT specialists, providers of cloud services, third party payment processors, delivery drivers, social media platforms, database providers, backup and disaster recovery specialists, email providers or outsourced call centers.
• Fraud Prevention – We also share your information with certain third parties where we have a legitimate interest to do so. These include credit reference agencies, anti-fraud databases, screening agencies and other partners we do business with such as other loyalty scheme members. If we are not able to share information with certain third-party partners who are also in our loyalty scheme, we will not be able to offer that service.
• Legal – Your personal information may also be shared if it is necessary on reasonable request by a law enforcement or regulatory authority, body or agency (including the police) or in the defence of legal claims. We will not delete personal information if relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved.
• Reviews – We also partner with third parties, including Yotpo, to collect impartial product reviews from customers who purchase our products from this website. These third parties may contact you via email on our behalf in order to give you an opportunity to review your purchase. These third parties will not use your personal information for any purpose other than to invite you to write a review and will handle your information securely. If you do not wish to receive further emails from these parties, please click on the unsubscribe link at the bottom of the email.
• If we are discussing selling or transferring part or all of our business, anonymised information may be transferred to prospective purchasers under suitable terms as to confidentiality.
• If we are reorganised or sold, information may be transferred to a buyer who can continue to provide services to you. We will always inform you in advance of this taking place.

Your personal data may be shared if it is made anonymous, as in such circumstances the information will cease to be personal data.

WHERE YOUR INFORMATION WILL BE HELD

We may, directly or indirectly through third-party entities around the world, process, store, and transfer all of the information you provide, including your personal information, as described in this Privacy Notice.

Your information may be transferred to and processed in countries outside the EEA, including (but not limited to) Australia, Canada, Hong Kong, India, Japan and the United States. We will only transfer data to jurisdictions outside the scope of the UK or EU General Data Protection Regulations (GDPR) in accordance with applicable data protection law and only where the appropriate safeguards set out in the GDPR are in place, in particular when a country provides an adequate level of data protection according to an adequacy decision made by the European Commission or by the use of Standard Contractual Clauses approved by the European Commission, and any necessary supplementary measures.

We are happy to provide you with copies of the regulator-approved Standard Contractual Clauses which you can request from us at [email protected].

YOUR RIGHTS – MAKE A REQUEST

If have any questions about this notice please contact us at: [email protected] or +44 020 3908 6901, or by post addressed to:

‘Data Protection Officer’
Legal Department
Dr. Martens
28 Jamestown Rd
Camden Town
London
United Kingdom
NW1 7BY

When we process your information, you have certain rights:

• You have the right to ask us to confirm if we are processing your information.
• You have the right to ask for access to your information.
• You have the right to ask us to transmit your information to other companies.
• In case we process information about you that is incorrect, you have the right to ask us to correct your information.
• You have the right to ask us to delete your information or restrict how we process your information and in certain cases to object to our processing of your information.
• If we process your information based on your consent, you have the right to withdraw your consent at any time. The withdrawal of your consent will not affect the lawfulness of processing based on consent before its withdrawal.
• You can, at any time, unsubscribe from our newsletter and opt out of electronic direct marketing.

In some cases, your rights are limited by relevant laws, and we may be required by law or regulation to keep your information even if you object to us doing so.

You have the right to complain to the relevant supervisory authority where you are habitually resident, where you work or where an alleged infringement of data protection laws has taken place which. In the UK the relevant supervisory authority is the ICO.

Suggested text: If you request a password reset, your IP address will be included in the reset email.

SECURITY

We are committed to keeping your personal information safe. We’ve got physical, technical and administrative measures in place to protect personal data from loss, prevent unauthorised access or use of your information, including any modification, disclosure, damage, alteration, destruction or other misuse.

LINKS TO THIRD PARTY WEBSITES

Our website, newsletters, email updates and other communications may, from time to time, contain links to and from the websites of others including our partner networks, advertisers and other group companies and/or social networks as offered to you and supported by your browser.

The personal data that you provide through these websites is not subject to this Privacy Notice and the treatment of your personal data by such websites is not our responsibility. If you follow a link to any of these websites, please note that these websites have their own privacy notices which will set out how your information is collected and processed when visiting those links. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy notices of entities through which you chose to share.

CHILDREN

We do not knowingly collect information from children or other persons who are under 18 years old. If you are under 18 years old, you may not submit any personal information to us or subscribe for the services. If you believe we might have any personal information from or about a person under the age of 18, please contact us at [email protected] or +44 020 3908 6908 or by post addressed to:

‘Data Protection Officer’
Legal Department
Dr. Martens
28 Jamestown Rd
Camden Town
London
United Kingdom
NW1 7BY

CHANGES TO THE NOTICE

This notice will be changed or updated from time to time.

If we change anything important about this notice (the information we collect, how we use it or why) we will highlight those changes at the top of the notice and provide a prominent link to it for a reasonable length of time following the change. We will also notify you in advance of the changes taking effect so that you understand what impact the changes may have on you.